Goodwood Honey
Goodwood Honey is a local Welsh beekeeping business, based in the western county of Pembrokeshire. This proposed rebranding aimed to somewhat refine the company's identity, looking to reposition the honey as a more upmarket product as the customer base continues to expand.
The visual identity reflects the company's Pembrokeshire roots, using the same yellow as that on the county's flag and the purple derived from the heather flowers that produce the Preseli harvest.